Global beauty brand Y.O.U Beauty is on fire with the launch of Stay All Day Pen Eyeliner, just like its’ name, this eyeliner can indeed stay all day. It is invented with a colour-lock formula that lasts up to 24 hours, catering to the growing demand for eye wear makeup. Especially during the pandemic where everyone has a face mask on and want to emphasis on their eye makeup look.

Innovative Lock Technology 
The pen eyeliner consists of 7 excellent features including waterproof, sweatproof, anti-friction, smudge proof, transfer proof, anti-fading, and persistent Ink lines. The innovative colour-lock formula boosts an impressive 24- hour staying power and through this formula, it also dries quickly to ensure it won't smudge or smear during application, and the flexible applicator makes it easier to create any eyeliner look. 

We are proud of our colour-lock formula, which is an revolutionary formula that contains two kinds of film former that provide a protective film on the eyelids, giving you a long lasting wear and keeping your eyes look beautiful all day long.
said Ida Chong, Brand Director of Y.O.U Beauty Malaysia.

Breakthrough Ink Level Structure 
The Innovative Ink Level Case delivers persistent smooth ink lines with intense colour pigmentation that enables makeup pros or newbie alike to draw a smooth ink line up to 500m long. The eyeliner embodies a beauty nylon material from Japan which is flexible and gentle on skin, making you feel comfortable while applying while offering the darkest, smoothest, the most long-lasting eyeliner. Y.O.U Beauty's Stay All Day Pen Eyeliner is also free of paraben, alcohol, talc and fragrance! 

Create Any Style Easily 
Many find applying eyeliner a challenge especially when you're creating a cat-eye. But, thanks to the flexible felt tip that is easy to control, you can now create any eyeliner style you like- wing it, frame it or extend it!

Easy to Remove 
Although it is a waterproofed eyeliner, it can be easily removed with your eye makeup remover such as Y.O.U Spring Water Eye & Lip Makeup Remover that gives a clean and fresh skin feels after using without irritating the skin. 

More Offers Just For YOU! 
Apart from the Stay All Day Eyeliner, do also check out Y.O.U newly launched eyebrow pencils too. A trusty brow pencil is a must-have item in any makeup kit and framing your brows will make you look more awake and naturally polished, even if it’s just for a Zoom meeting. 

Eyebrow Pencils to Suit Yoyr Style 
Y.O.U Beauty offers two types of eyebrow pencils for you to choose from, the Extra Slim Eyebrow Pencil and Teardrop Brow Definer. The Extra Slim Eyebrow Pencil has an ultra slim tip which is only 1.5mm that allows you to create natural fluffily hair-like storks and delivers precise defined brows. This eyebrow pencil is enriched with Camellia extract to keep your brows nourished and moisturized. 

The Teardrop Brow Definer on the other hand is developed with smooth-glide formula to create natural groomed brows easily and transforms sparse brows into full and perfectly-defined arches. With just one step, you can instantly gamify your look.

Rouge Satin Lip Cream 
Although we don’t wear lipsticks as much nowadays as we use to, but it wouldn’t hurt to add a new shade to our lipstick collection. The long-lasting Rouge Satin Lip Cream has many amazing benefits, it is highly pigmented with bold color, the texture is smooth and light, contains coconut, sunflower and jojoba oil that will soften, hydrate and prevents chapped lips. Just swipe a layer on your lips before your video meeting with your co-workers or video call with your BFFs! The lip cream can also double up as your blusher or eyeshadow to complete your look!

Golden Age Series 
Anyone can be young at heart and in the face as well but it needs a little more effort to keep your skin looking youthful and healthy. The Golden Age series is a great anti-aging product for you to start with to improve skin’s health and age. Formulated with a natural anti-aging ingredient including Pomegranate extract and Blue Agave Leaf extract, these two amazing ingredients help to treat damaged skin, prevent signs of aging and keep skin moisturized. It also contains Hyaluronic Acid that aids in improving skin texture and reducing fine lines.

Where to Buy 
There is no excuse not to have these amazing makeup products in your makeup kit. Get it now at Watsons, Lazada or Shopee! 

Exclusive Offers for Watsons Member 
10% off on eye makeup products* 
20% off on the Golden Age Series with RM5 instant rebate 
30% off on Rouge Satin Lip Cream with purchase of any Y.O.U Beauty products 

Eye Makeup Products 
Stay All Day Pen Eyeliner 
Extra Slim Brow Pencil 
Teardrop Brow Definer 
Express On Point Eyeliner 

Shop Now
Watsons: https://bit.ly/YOU_WatsonsOnlineStoreMY 
Lazada: https://bit.ly/YOUBeautyMY_LazadaOS 
Shopee: https://bit.ly/YOUBeautyMY_ShopeeOS

Follow Y.O.U Beauty official store on Lazada and Shopee to get the latest offer updates. 



  1. Tak pandai pakai eyeliner tapi yang eyebrow tu nampak menarik . Kadang kat rumah ni mekap jugak sesaja jer walau tak pergi mana. Nanti nak cuba jugaklah brand You Beauty nih . Harap harga dia pun mampu milik.

  2. Kita benda paling mesti pakai kalau keluar eyeliner, celak kening dan mascara, so bila nengok yang YOU ni, terpikat pulak kita... nak survey laaa, bak kata Kak Saidila, nak tengok regenya dulu...

  3. Wow english..hahha..kak..kte kan eyeliner n lipstik je kte pandai pakai lain2 tak pandai + malas wakakakak

  4. This Y.O.U Beauty Stay All Day Pen Eyeliner is one of my wishlist also, read many good reviews about this.

  5. wow so lepas ni boleh lawan kening ziana zain ke ni? hahahaah makin banyak juga eh pelbagai produk dan jenama utk girl. lelaki pulak yang makin kurang haha

  6. nice la color dia. saya ni tak pakai sangat. occasionally je lah. boleh la try lepas ni.

  7. Cantik juga gambar yang after pakai product ni.. nampak sharp! Boleh beli ni for my mom la.. tapi skrg most of the time stay at home jer, jarang tengok she make up dah.. boleh beli as hadiah dulu :)


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